At The Dapper Dandy Co., we are committed to safeguarding and preserving the privacy of our visitors. This Privacy Policy explains how we collect, use, and protect your personal data. We update this Policy from time to time, so please review it regularly.

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1. Information We Collect
We may collect and process the following data about you: 1.1 Usage Data: Information about your use of our site, such as pages viewed, resources accessed, traffic data, and location data. 1.2 Personal Data: Information you voluntarily provide when making a purchase or signing up for an account, including:

Name
Email address

Phone number
Billing and shipping address
Payment details (processed securely via third-party providers)

1.3 Communication Data: Information you provide when contacting us via email or website forms. 1.4 Device Data: We may collect details about your device, including your IP address, browser type, and operating system for fraud prevention and security purposes.

2. Use of Cookies
2.1 Cookies help us improve our website experience. We may collect information about your browsing behaviour using cookies. 2.2 You can manage your cookie preferences in your browser settings. 2.3 We may use third-party cookies (such as Google Analytics and Meta Pixel) for analytical and marketing purposes.
 

3. How We Use Your Information
We use the information we collect to: 3.1 Provide our services and process orders. 3.2 Improve our website and customer experience.
3.3 Send marketing communications if you have opted in. 3.4 Prevent fraud and ensure security. 3.5 Comply with legal obligations.

You can opt out of marketing communications at any time.

4. Legal Basis for Processing Personal Data
We process personal data under the following legal bases: 4.1 To fulfil our contract with you (e.g., processing orders). 4.2 To comply with legal or regulatory obligations. 4.3 For legitimate business interests, provided they do not override your rights.
 

5. Sharing Your Information
We may share your information with: 5.1 Service providers (e.g., delivery couriers, payment processors) to fulfil your order. 5.2 IT providers that help manage our website and store data. 5.3 Regulatory bodies if required by law. 5.4 Marketing services, only if you have given consent.
 

We do not sell or distribute personal data to third parties for their own marketing.

6. Data Retention
We retain personal data only as long as necessary: 6.1 Orders & Accounts: Retained for six years to comply with tax and legal obligations. 6.2 Marketing Data: Retained for three years unless you opt out. 6.3 Inactive Accounts: Deleted after five years.

7. Your Rights Under UK Law
Under the UK GDPR, you have rights regarding your data: 7.1 Access: Request a copy of the data we hold about you. 7.2 Correction: Update inaccurate or incomplete data. 7.3 Erasure: Request deletion of your data (where legally permissible). 7.4 Restriction: Request to limit processing of your data. 7.5 Data Portability: Request to transfer your data to another provider. 7.6 Objection: Object to processing for direct marketing.

To exercise these rights, contact us at info@thedapperdandy.uk.

8. Security Measures
We take appropriate security measures to protect your personal data. However, as online data transmission is never fully secure, any data shared is at your own risk.

9. Third-Party Links
Our website may include links to third-party websites. We are not responsible for their privacy policies, and we encourage you to review them before submitting personal data.

10. Changes to Our Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page, and significant changes will be notified to users.

11. Contact Us
For questions or concerns about this Privacy Policy, please contact our Data Lead at: Email: info@thedapperdandy.uk Website: thedapperdandy.uk

If you are not satisfied with how we handle your data, you can contact the Information Commissioner's Office (ICO) at https://ico.org.uk/global/contact-us/.

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Last Updated: 20/02/2025